A Craft Mastermind: Driving Impact

Communicating with Power

When you are COMMUNICATING WITH POWER you are boldly, unabashedly yourself. You feel grounded in your voice and the uniqueness you offer to the world. You are communicating the deep why behind your work rather than the surface level what, and you are building lasting, emotional connections that drive impact.

In this 12 week virtual mastermind group, you will dive into the world of values-based marketing, walking through a DIY approach to a communications strategy and plan with your purpose at the core. Using a group coaching model you will come together with a small group of entrepreneurs and leaders to learn, work and share and then have focused time at home to prepare for the next session. Led by practitioner and coach Leah Hurley, Co-Founder of Craft Haus and Founder of Craft.

WHO

  • Female Entrepreneurs 

  • Established Ventures

  • Mission-Driven Focus 

WHY

  • Find clarity and focus in your voice and strategy

  • Carve out time to intentionally focus on communications and marketing

  • Grow through group support + accountability

WHAT YOU’LL WALK AWAY WITH:

  • Power in your voice

  • Ease and focus in execution

  • An understanding of values-based marketing and how it can be a tool for your business

  • A suite of worksheets on messaging, target market and market analysis

  • An understanding of design as a tool to drive impact

  • Foundations of a 6-12 month communications plan and near term action plan

WHEN:

  • Next Session Starts March 30th

  • Every other Thursday, 10am-12pm

INVESTMENT:

  • $1,250 for 12 week program

About Leah: Leah is a communications strategist and business coach with a focus on social impact. She helps clients get clear on what matters most to them.

Sign Up + Learn More: leah@crafttomorrow.com 

Session 1 – Message: Getting Clear on What Matters to You

Introducing the core components of values-based marketing and building the practice of deepening communications. 

Session 02 – Designing for Clarity 

Featuring graphic design guru India Menninghaus, covering the basics of impactful design, why design matters, and developing tools that work for you.

Session 03 – Understanding Your Audience and Their Perspective

Why knowing your audience is so important and simple tools to better understand them.

Session 04 – Knowing Your Marketspace 

This session carves out time to develop an understanding of the market you operate within, and look objectively at your role and top competitors.

Session 05 – Developing a Cohesive Communications Plan

This session is an interactive workshop reviewing goals and developing a 6-12 month Communications Plan. 

Session 06 – Leaning Into Vulnerability, an Action Plan 

This session builds on the learnings from the program, developing an action plan to execute key components from your Communications Plan over the next 2-3 months.